New Exit Calm Single, ‘When They Rise’, Available Online and 7” Vinyl 26 August 2013
Come the 23rd of September, the music scene will be set ablaze via the brashest form of rock’n’roll. Shot through a kaleidoscope and emerging from other end with a volcanic immensity and heavenly, intoxicating shoegaze styling…
Get ready for the release of Exit Calm’s second album.
We received a taste of The Future Isn’t What It Used To Be via lead single, ‘The Rapture’, and ‘Fiction’. However, the 26th of August sees their next single, ‘When They Rise’, in digital stores and transparent, orange 7’’ vinyl!
For now, watch the video, directed by Todd Eckert, who also produced the acclaimed Joy Division biopic, Control.
From current times to Victorian Sheffield, we see a group of teens consume a drug, before the scene switches to factory workers, shackled, so to speak, by the autocratic boss, Lord Always (portrayed by Oliver Wilson, son of Factory Records’ Tony Wilson). Adopting a highly symbolical approach throughout the video, Eckert develops a mini film complete with plot twists, which reflect the dynamic, fiery nature of the music itself. For example, in choosing one of the four vials of red substance that they are presented with, the factory workers attain freedom – their deaths represented by the awakening of the four teenagers shown at the beginning. A dangerous, gallant tale propelled by the supreme vocal of Nicky Smith and the musical bravado of Scott Pemberton (drums), Simon Lindley (bass) and Rob Marshall (guitars).
It’s not every band that’s confident enough to allow themselves to be murdered in a four minute video. These guys were something else – they arrived on set open and ready, utterly composed. I asked them to perform under really difficult circumstances and they nailed every scene…I remain now, stunned at how good they were. [...] Their music is pure genius – the assembly of iron and wood because temples must be made. And the avoidance of all that whiny, sexless bullshit passing for rebellion at the moment. – Todd Eckert
The album is also available for advanced order.
Watch ‘The Rapture’: